A passion project for the guilt-free sparkling water range ‘The 3PM Fizz’. The project began as a means of learning 3D modeling for product shots. Since I was spending the time building and art directing a digital shoot, I figured the design should be made fun too. Cue bold, full colour cans with punchy type. The full suite of cans feels much one does after time to recharge: light, buoyant and revitalised — which is exactly what you need during that 3pm slump.